GE Vernova – Enterprise UX Operations
Helped Product, Design, Engineering, and SMEs move key decisions upstream, improving delivery predictability and contributing to On-Time Delivery increasing from approximately 25% to 85%.
Product operations · UX operations · Product strategy
Veronika Troitskaia
I help product, design, and engineering teams make better decisions earlier, align priorities, and improve delivery predictability.
~25% → ~85% UX On-Time Delivery improved at GE Vernova after clearer planning, commitment
tracking, and upstream decision-making.
Upstream decisions Introduced lightweight planning, capacity review, and intake practices across
Product, Design, Engineering, and SMEs.
10 days Built and launched FeedCount, a working progressive web app for estimating daily
formula needs.
Selected work
Work that turns complexity into usable systems
FeedCount
A mobile-first progressive web app that helps parents estimate how much formula may still be needed today.
Better Housing Atlas
An editorial archive of housing projects, built to collect architectural, spatial, and social housing references in one clear format.
Sparkway
A premium electric chauffeur service in Lisbon, with work across naming, positioning, tone of voice, website copy, and service communication.
About
Building better systems for product teams
I help organisations improve how work gets shaped, prioritised, and delivered. My work sits at the intersection of Product, Design, and Delivery, where teams often struggle with competing priorities, unclear ownership, and decisions made too late in the process.
Rather than focusing on individual projects, I focus on the systems behind them – planning, alignment, intake, prioritisation, and collaboration. The goal is simple: help teams make better decisions earlier and deliver with greater predictability.
The problems I enjoy most are rarely technical. They are usually questions of prioritisation, alignment, ownership, and decision-making across teams. That is where operational clarity can create the biggest impact.
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